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Many McLuhans: A symposium in celebration of the UNESCO Memory of the World Designation for Marshall McLuhan's Archive & Library

September 21, 2018

10:00 am - 6:00 pm

Thomas Fisher Rare Book Library

A symposium to celebrate and mark the designation of the Marshall McLuhan Library held at the University of Toronto and the McLuhan Archives held at the Library and Archives Canada into the UNESCO Memory of the World Register. Organized and sponsored by the Library Archives of Canada, the The McLuhan Centre for Culture and Technology at the Faculty of Information, and the Thomas Fisher Rare Book Library.


This all-day event brings together an interdisciplinary set of McLuhan inspired media and communication theorists, artists and educators to discuss the significance of McLuhan and the archive to their own work and practice.




Special Guest Speaker

Andrew McLuhan: Breaking the rules, by the book


John Durham Peters: Reading Over McLuhan’s Shoulder



Wendy Duff (Dean of the Faculty of Information)

Sarah Sharma (Director, McLuhan Centre for Culture and Technology)
Larry Alford (Chief Librarian, University of Toronto Libraries)

Chantal Fortier (Chair for the Canadian Advisory Committee for the Memory of the World)

Robert Fisher (LAC, Library and Archives Canada)

Michael McLuhan (McLuhan Estate)


Andrew McLuhan (McLuhan Institute, Prince Edward County)

Breaking the rules, by the book

Response and Q&A with Seamus Ross


SPEAKERS ONE (11:30 AM - 12:30 PM)


The Logic of the Substitute: Harley Parker After Understanding Media

Gary Genosko (Communication, Ontario Institute of Technology)

McLuhan: Progenitor of Post-Humanism

Jody Berland (Humanities, York University)

Reading McLuhan Reading Ulysses

Alan Galey (Faculty of Information, University of Toronto)

LUNCH (12:30 - 1:30 PM)


SPEAKERS TWO (1:30 - 2:30 PM)

Our Unique Ratios: Sonic Media and Canadian Identity
Mitchell Akiyama (Daniels Faculty of Architecture, University of Toronto)


The Sensorium Revisited

Rhonda McEwen (ICCIT/Canada Research Chair, University of Toronto)


Rhetoric, Ecology, Media

Daniel Adleman (Innis College, University of Toronto)


SPEAKERS THREE (2:30 - 3:30 PM)

Explorations in Anonymous History
Janine Marchessault (Cinema and Media Studies, York University)

Michael Darroch (School of Creative Arts, University of Windsor)

FEEDBACK: Marshall McLuhan and the Arts, the recursive exhibition and symposium project
Baruch Gottlieb (Canadian Visual Artist/Digital Aesthetics University of Arts, Berlin)

Reading McLuhan for Sparks
Paolo Granata (Book and Media Studies, St. Michael's College, University of Toronto)

BREAK (3:30 - 3:45 PM)

SPEAKERS FOUR (3:45 - 4:45 PM)

Textile Galaxies
Ganaele Langlois (Communication, York University)

The (Black) Elephant in the Room: McLuhan and the Racial

Armond Towns (Communication, University of Denver)


In Search of Media Theory
Liam Cole Young (Communication, Carleton University)

KEYNOTE LECTURE (5:15 - 6:15 PM)

John Durham Peters (English/Film/Media Studies, Yale University)

Reading Over McLuhan’s Shoulder


The Fisher Rare Book Library will have a curated selection of McLuhan’s archives on display.


At the reception, come play The Medium with Paolo Granata, a board game inspired by McLuhan.


​The event will also feature a launch of the print edition of Marshall McLuhan and the Arts by editors Jaqueline McLeod Rogers and Adam Lauder.

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